Showing posts with label shen liberman. Show all posts
Showing posts with label shen liberman. Show all posts

Wednesday, April 11, 2012


Another cool Hummus themed project we wanted to share. A  Hummus music video shot in a Hummus bar in NYC.

The video is called : We found love in a Hummus place.

It's already gotten over 16,000 hits on

To learn more about the project go to HUGE MISTAKE's WEBSITE:

The music video was created by talented film maker Shen Liberman - a filmmaker to watch and the video is a spoof of Rihanna's song: :"We Found Love".
The music video has that 80's retro feel and it's a really fun video to watch.

The video was shot as an ultra low budget project and that forced the creators of the video to replace their lack of money with a lot of creativity.

Hopefully as art will deal more seriously with Hummus, like in this wonderful video  -
Hummus bars and restaurants will start treating their Hummus with more respect.

It's sad that such a fine dish is still given so little respect and especially in the US  - Middle eastern restaurants - put so little energy into really fine tuning the recipe and so many of them serve bland and uninspiring hummus that is hurting it's acceptance by the public as a high end treat.

In the middle east chefs study for years the fine art of making it.
And for those smiling as they read this - FYI - making great Hummus is just as complex as making great Sushi,  Pasta or complex fish sauces . The  basic idea of making Hummus is simple. Mastering how to make it exquisite is complex.
Many Middle Eastern friends have complained to me that American Hummus - is to a cake lover - like eating a Twinkie. Something that tastes like a plastic commodity - not like a baked good.

Hopefully as Hummus enters the pop culture more and more - with film and music videos like the one's we've covered - chef's will realize it is something they need to pay more attention to.

After all - Hummus based on this video - can help you find love.

Bon Apetite lovers of life, lovers of people and lovers of hummus.

Thanks Shen for making this wonderful video.
We're looking forward to see your future projects.