Wednesday, February 24, 2010

Itzik Hagadol - Encino, California

OVERALL RATING: * ( 1 star out of 5)
TASTE: * ( 1 star out of 5)

Itzik Hagadol is an Israeli restaurant across the street from the Encino Town Center shopping mall. A great location for a restaurant in Encino that holds so much potential. It shares the same name as a popular middle eastern restaurant in Israel.  From their website it seems that the two restaurant are connected:

Currently this is the most expensive Middle Eastern restaurant I've eaten in the united states - and unfortunetly the price doesn't justify the experience.
Even their lunch menus are super expensive. 
An average meal is between $30 - $50 per person and when you think what you get in return - some  Hummus and a little bit of middle eastern food -you ask yourself are people crazy for agreeing to pay that price?

As for the taste:
The Hummus is mostly bland and uninspiring just like most of their salads.
That said, their Pitas are baked on the premise and are wonderful and fresh. 
Their lunch 10 salad special is a scam. It's not only expensive (about $10 per person as a main dish and about $6 for a side dish and everyone at the table is forced to pay it regardless if only one person orders it or if everyone orders it) They bring to the table those salads that are the least inspiring. They don't give Hummus, Tabulleh or any of the salads that are what people usually desire and expect when they crave for middle eastern salad.

During lunch when I was there, the place was packed which proves that perhaps some people don't mind paying a lot and getting very little. 
Nearbye there are a lot of middle eastern restaurants. One of them even advertises a full buffet meal for $9.99. So it make one wonder about the logic or rational of Hummus lovers.

Here is their address for those not caring about price or taste. 
17201 Ventura Boulevard
Encino, CA 91316
(818) 784-4080

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